In today’s fast-evolving digital world, digital marketing isn’t what it used to be. Consumers are smarter. Attention spans are shorter. Competition is fiercer. And the ways in which we market our product or service? They’re evolving faster than ever, especially with the advent of Artificial Intelligence (AI).
Whether you’re running a small shop or managing a large corporation, if you’re not using AI in your digital marketing by now, you’re already at a disadvantage. AI has become more than just a trend, it’s the new standard. And those who continue to ignore it are missing out on better performance, improved efficiency, and most importantly, growth.
This piece is here to make it easy for anyone to comprehend, whether that’s business leaders, staff members, or even just general readers who are curious about how AI plays into the marketing mix of today. And by the end of it, you’ll know why adopting AI, especially in areas such as SEO, is one of the smartest choices you can make today.
Table of Contents
Let’s start with the larger context. AI doesn’t belong anymore to high-tech companies. AI is now business as usual, helping brands generate copy, respond to customer inquiries, serve targeted ads, and make sense of big data.
According to recent research, more than 75% of companies globally are already using AI in at least one business function, and marketing is one of the most common. And for good reason, since AI saves time, reduces manual effort, and improves marketing results. Campaigns that used to take weeks for teams to get out the door before can now be launched in a few days. Personalization that would take hours to do manually through segmentation can be automated, and more accurately, by AI systems.
Even small businesses are joining the fray of using AI tools. With tools like ChatGPT, Jasper, Canva AI, and others, non-technical marketers can now create high-quality content, auto-respond, and make data-driven decisions.
In short, AI is leveling the playing field. The real question now is, if already other individuals are using it to grow, and you are not, then why are you waiting?
You might be thinking, “My business is fine without AI.” It can be so for now, but it is getting riskier by the day.
Every minute you are not leveraging AI, your competitors might be:
What that means is that they’re engaging with customers faster, spending fewer dollars on operations, and appearing more in Google results, all while you’re still doing it the same old way.
Consumer expectations are also evolving. Consumers expect immediate responses, personalized recommendations, and frictionless web experiences. If a brand cannot do it, even accidentally, they switch at once, and most times silently.
So the actual risk is not just about avoiding AI. It’s about failing to meet today’s minimum standards. And nowhere is that more apparent than in SEO.
Search Engine Optimization (SEO) is how people discover you online. It’s the process of making your website, blog, product pages, or services show up when someone looks for something related to topics on your business on Google.
However, SEO is not so much about cramming keywords into a blog article or repairing broken links anymore. It’s about knowing what humans are looking for, producing useful content, and getting ahead of frequent algorithm updates, and AI facilitates all that and more.
Assume you’d like to write a blog post about your product. Traditionally, you’d do some keyword research manually, write up several drafts or maybe outsource someone to write it, and then upload it onto their designated site. With AI, all of these processes become faster and smarter. You can compose outlines, get keyword ideas, optimize your title, and even improve the readability and SEO-readiness of your content with one click.
AI tools like ChatGPT, Jasper, Scalenut, and Surfer SEO are now commonly applied to help marketers create better content in a shorter space of time. They research what’s popular on Google now, recommend how long your article ought to be, which keywords to use, and how to format your content for maximum impact.
Despite all these points, that’s only half of it. AI can also help you find out topics your audience is curious about, topics you may never have thought of. It sifts through user behavior, search intent, and trending questions to tell you exactly what people are looking for. And when you publish content that directly answers actual questions, Google gives you more rankings as a reward.
Even businesses without an in-house marketing team are thriving. One small business doubled their website traffic in under 6 months by simply using AI to automate and write blog posts. Another business reduced the time spent conducting keyword research by over 80%, allowing them to focus on other growth initiatives.
This kind of alteration used to be expensive for an expensive SEO firm.Thanks to AI being so readily available today, it can be accessed by almost anyone.
You don’t need to be a technologist or have a big team to start leveraging AI in SEO. All you need is an open mind, and some simple tools.
Start with a simple goal. For example, maybe you want to get more traffic to your website. You can begin by using a tool like ChatGPT or Jasper to generate blog posts. Then, optimize your content with Surfer SEO in real-time. If you’re unsure of what to write, tools like Ubersuggest or AnswerThePublic can help you discover what people are searching for.
Then, track your performance with Google Search Console. This is a free tool that tells you how many people are visiting your site from Google, what they’re searching for, and how your rankings are improving over time.
As you become more confident, you can implement more advanced tools or outsource expert help. But the first step is what matters: to start your journey. AI is there to help, not complicate.
Digital Marketing is evolving. And it is evolving fast. What used to take days now takes minutes. What used to take a whole team to do can now be done by one person with the right tools.
AI is helping businesses to work smarter, reach more people, and stay in touch with what matters most in a crowded digital environment. And in SEO, the very heart of online visibility, it’s your best opportunity to grow without spending a fortune on advertising.
If you’re still in denial about AI because it intimidates you, don’t worry. However, let’s be real, waiting too long could hurt your business more than you know. Your competition is moving ahead, and your customers are expecting more. AI can bring you up to speed and even get you ahead of the pack.
Want to integrate AI into your digital marketing but don’t know where to begin? That’s where Legency Group comes in.
Whether you need help in constructing content, improving your SEO, or developing a whole AI in marketing plan, we are here to guide you through it step by step, no jargon, no tech trouble.
Let us get your brand at the top of the search results, communicate more effectively with your users, and secure your marketing for the future.
